The St Elizabeth Team was searching for a method of gifting the 2022Wellness Champions that was both branded and personalized. The Team was keen to include a variety of gifts to allow the recipients to choose a gift that they would truly appreciate and enjoy. It was important that this campaign included information-gathering capabilities so that the St Elizabeth team could gather actionable insights.
The campaign created was branded with the St Elizabeth colours, logos and language. Each Wellness Champion received a personalized message and the choice of a gift. They were also asked to answer 3short questions about being a Wellness Champion.
This campaign ended with a final claim rate of 99%! There was a variety of popular gift options such as Olive Garden, Trees Planted with One TreePlanted, and a Landry's gift card. This is a fantastic example of how providing recipients with a carefully curated gift list results in very high claim rates. The 'Thank You' form included three short questions and resulted in a very high response rate. This feature allowed the St Elizabeth team to better understand theWellness Champion experience and recipients had the opportunity to give feedback.
500 trees planted
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