Frequently Asked Questions

Got questions? We’ve got answers.

What happens if a recipient loses the link to the gift campaign?

We’ve got them covered. Gift recipients can always regain access by generating a new magic link here.

Can one person receive more than one gift through the platform? Either through the same gift campaign or through multiple campaigns?

Yes. This is why we created the concept of gift streams within a campaign. There may be an individual receiving two types of gifts through one gift campaign. An example would be a speaker at an event receiving the general Participant Gift as well as a special thank you gift for Speakers. Additionally, that person may receive another gift through another gift campaign if, for example, they attended a completely separate event that is using Unwrapit or if their employer uses Unwrapit for employee engagement. In that case they would receive a separate link and have a different unwrapping experience within the platform.

What type of gifts do you offer through the platform?

Our gifts are digital, experiential, charitable and practical. We offer a wide range of options for all budgets, interests, and volumes. In addition to individual gifts, we are curating a unique collection of group gifts that can be presented to multiple recipients as a shared experience. A small example of some of the gifts we offer can be viewed here.

Can I offer sponsor engagement opportunities through the platform?

Yes. Unwrapit offers a unique way to connect sponsors to recipients in any capacity. Gifts can be sponsored and there are several touch-points throughout the platform in which sponsor branding and messaging can be highlighted. Sponsors also have the option of including a Say Thanks form to capture general sentiment and/or ask gift recipients specific questions to gain relevant insights.

Can I give different types of gifts (value or theme) to different types of gift recipients within the same campaign?

Yes. We designed Unwrapit to be able to accommodate exactly this kind of advanced segmentation. Within a gift campaign, different groups of recipients can receive different gift options. Those gift options can correspond to more and less expensive gifts or different geographical locations. You can learn more about this on our Pricing page in the section about Campaign Boosts.

Does the platform require a user account? I don’t want my recipients to have to set up yet another account!

You’re in luck! Gift recipients do not need to create an account to receive gifts through Unwrapit! We use the magic of MagicLinks. Instead of the user having to create an account to sign in, they are sent a URL and asked to enter their email and a passcode to access the experience. It removes a common friction point and allows the user to receive their unwrapping experience right away.

How do I set it up? Can I manage the gift-giving myself? What about reporting?

Yes, eventually. For the time being and while our self-serve admin portal is being built out, the Unwrapit team will assist you with gathering the required information and brand assets and with setting up your gift campaign. Our platform features robust reporting, offering real, actionable insights that are included in all gift campaigns at no extra cost.


How does it work?

Most of this is covered here. For quick reference, here's what the process would look like for a gift giver:

Infographic going over the Unwrapit platform process.
If I use Unwrapit, will the platform look like my brand?

Yes! The Unwrapit recipient experience is highly customizable based on your brand requirements. You can provide messaging, visuals and thematic colours to make the recipient flow fit in with your brand. You can see examples of this right here. We're proud to showcase these case studies showing the brandability of Unwrapit.


Can I deliver physical gifts through your platform?

We're so glad you asked! At Unwrapit, we are on a mission to get people to think differently about corporate gifting. We truly believe that the best things are felt, and not necessarily held. Our gifts are digital, experiential, charitable and practical. They might be anything from an app subscription to an e-book. A digital gift card for a popular vendor to a social impact gift supporting a charity of the recipient’s choice. We offer a wide range of options for all budgets, interests, and volumes. In addition to individual gifts, we have curated a unique collection of group gifts that can be presented to multiple recipients as a shared experience - we'd love to chat about that too! All that said, you may find a few egift card options in our curated marketplace of gifts that may result in select products being shipped or delivered when they are redeemed. We include these products after due consideration and are constantly evolving our approach to our gift suppliers and partnerships.

Sounds great, how do you create meaningful connections? Why is that important to your product?

Meaningful connections are at the heart of any high-performing team, company, or partnership, or business relationship. We know that recognition and appreciation through gifting can play a key role in building these strong relationships. And that’s what we’ve set out to do in a sustainable way through our committed social purpose business. Instead of water bottles, mouse pads, and chocolate boxes, we provide organizations a way to give a variety of more interesting gifts virtually, in a personalized way that allows the end recipient a choice at different gift tiers. This isn’t one-size-fits-all. This is about allowing the recipient to choose what resonates with them after a fun unwrapping experience. Think Netflix subscriptions, virtual Napa Valley Wine Tours and having house-hold tasks completed through Jiffy on Demand. The personalized approach, built in choice and sustainable options all come together to foster a meaningful connection between the gift giver and their gift recipients.