Published Dec 03, 2024

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Corporate Gifting 101

17 Top Corporate Gifting Companies + Ideas to Inspire You

by Peter Deitz

Between the employees who work tirelessly to help your organization thrive and the customers whose loyalty allows you to grow, you manage a lot of relationships.. The more effort and thought you put into thanking the people who are most important to your business, the more likely they are to remain loyal.

That’s where corporate gifting comes in. This method of showing appreciation allows companies to give meaningful tokens of their thanks.

However, sourcing and distributing corporate gifts on top of your other work can be overwhelming for even the most seasoned professionals. Fortunately, there are hundreds of corporate gifting companies whose purpose is to provide gifts for companies to distribute. Simply put, the right corporate gifting company can take your recognition & appreciation initiatives to the next level.

In this guide, we hope to inspire you and help get you started with corporate gifting by reviewing the top corporate gifting companies and essentials. In particular, we’ll cover:

Click here to learn more about corporate gifting companies.

Corporate Gifting FAQs

What is corporate gifting?

Corporate gifting involves sending gifts to employees, customers, and other important supporters to express your gratitude to them, strengthen relationships, and cultivate brand loyalty. Through these programs, companies give back to supporters with physical gifts, experiences, vouchers, and donations to charitable organizations.

As we review corporate gifting more closely, keep in mind that the most effective programs are:

  • Managed digitally. Using an online platform to organize and distribute gifts ensures nothing falls through the cracks. You don’t even have to build the platform yourself—the best corporate gifting companies provide one for you (more on that later).
  • Customizable. The more personal your gifts are, the more they’ll resonate with supporters, and the higher your return on investment will be. Make sure your recipients at least receive gifts with their name on them—it’s even better to allow them to choose their gift from a collection based on their preferences.
  • Consistent. Everyone on the same tier should receive the same value of gift. For instance, let’s say you provide a gift on each worker’s anniversary with your business—everyone at the five-year mark should receive a gift worth $100, while those at the two-year mark might receive a gift worth $50.
  • Aligned with company values. Your corporate gifting program should be an extension of your company culture and values. For example, if you’re committed to clean energy initiatives, you likely shouldn’t prioritize physical, paper- or plastic-based gift cards.
  • Scalable. As your business grows, your corporate gifting program should as well. This is another reason why working with a digital gifting platform is important—it helps you offer gifts to more people without the extra effort.
  • Monitored for effectiveness. As with any other initiative, your business will need to monitor key performance indicators (KPIs) for your program to ensure that it’s working. Some common metrics are cost-per-gift, gift claim rate, and recipient satisfaction with your business.

Why does corporate gifting matter?

There’s a reason why over 95% of companies participate in corporate gifting. Corporate gifting is an effective tool for enabling business growth in several areas. Primarily, corporate gifting strengthens relationships by encouraging customer loyalty and boosting employee morale and trust. Here are some statistics that demonstrate this:

  • According to the Harvard Business Review, “people at high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more life satisfaction, and 40% less burnout.”
  • According to Deloitte, “62% of customers who report highly trusting a brand buy almost exclusively from that brand for that category.”

Additionally, corporate gifting is useful for furthering corporate social responsibility (CSR) initiatives, which is a company’s commitment to communities, causes, and the environment. CSR brings similar benefits to companies, such as improved employee productivity, increased customer satisfaction, and enhanced reputation. Companies can integrate CSR into their corporate gifting programs by adding a donation to a nonprofit of choice as a gift option or by committing to low-waste gift options.

How do corporate gifting companies work?

While each corporate gifting company is different, a typical one works by sourcing and offering gifts for their clients to give to customers, employees, and other supporters.

To get started with a corporate gifting company, you need to:

Four steps for getting started with a corporate gifting company
  • Identify your objectives and needs
  • Ask supporters which gifts they’d be interested in receiving
  • Seek out corporate gifting companies
  • Try demos and read third-party reviews

These are just the basic steps every company should take—in reality, there will be more steps to find your company’s perfect match. Expect the process to take some time—you shouldn’t settle on a provider who doesn’t have everything you need.What are the benefits of working with a corporate gifting company?There are many advantages the right corporate gifting company can offer to your company, such as: 

  • Logistical management. Coordinating gifts for hundreds of people is a lot of work. Corporate gifting companies handle the heavy lifting entirely.
  • Wide selection of gifts. Corporate gifting companies usually allow recipients to choose from a variety of gifts, making the experience more personalized. 
  • Custom gift-selection interface. The top corporate gifting companies offer a fully digital, shareable, and customizable platform for employees to pick their gifts.
  • Access to unique gifts. Corporate gifting companies can connect organizations with unique, useful, and valuable gifts that help you stand out (more on that in a later section).

In addition to these common benefits, be on the lookout for each corporate gifting company’s unique advantages that might position them above competitors. For instance, if you’re a corporation dedicated to reducing carbon emissions, you might aim to work with a corporate gifting company that specializes in providing low-waste gifts, like Unwrapit. 

Corporate Gifting Ideas

Now that you understand the role corporate gifting plays in your business’ long-term growth strategy, it’s time to start brainstorming your gift ideas. Here are some impactful, memorable corporate gift ideas to consider:

A list of corporate gifting ideas (as explained below)
  • Vacation Packages. Consider providing a voucher for a free night at an all-inclusive hotel or a discounted cruise package. 
  • Donations to Nonprofits. Allow recipients to use their reward to donate to a cause they care about.
  • Dining Certificates: Head to the most popular restaurants in your community to grab some gift cards for your employees or customers to enjoy a night out on the town. 
  • Experiences: This could include museum tickets, historical tours, food tours, horseback riding experiences, or ziplining. 
  • Event Tickets: Provide tickets to comedy shows, concerts, festivals, or musicals. 
  • Digital Subscriptions & Downloads. Provide your employees and customers with convenient entertainment via digital subscriptions, such as Spotify, MasterClass, Audiobooks, and the Calm app. 

During your research, you might also find that physical items like merchandise are common corporate gifts. However, these gifts usually end up in a landfill. We recommend taking a more thoughtful and eco-friendly approach by focusing on gifts that aren’t necessarily physical. All of the gifts listed above can be digitally offered with a corporate gifting platform like Unwrapit.   

Best Corporate Gifting Companies

Top Corporate Gifting Company: Unwrapit

What is Unwrapit? 

Unwrapit is a corporate gifting company committed to helping companies gift sustainably. We’re the only provider that offers top-to-bottom branded gifting experiences, all while minimizing environmental emissions. 

Why Unwrapit is the Top Corporate Gifting Company

If flexibility, brandability, and sustainability are what you're looking for in your corporate gifting initiatives, Unwrapit is the platform for you. Here are some key features that make us the best solution on the market:

  • Customizable branded gifting pages 
  • Choice of gift option that makes gifting to many employees still feel personal
  • Ability to see a reduction in carbon emissions
  • Instant delivery
  • Worldwide gifts 
  • Unique unwrapping interface
  • Integrated survey and data collection

These features offer a variety of benefits to our clients, including: 

The benefits of Unwrapit, the top corporate gifting company (explained below)
  • Cohesive branded experience for recipients
  • Positive environmental impact
  • More meaningful gifts that the recipients will truly value
  • Positive CSR impact from providing a nonprofit donation option
  • Digital format that provides flexibility and convenience

Pricing

  • Single Occasion: Starting at $500 platform fee and the value of your gifts + 15%
  • Annual Plan: Starting at $1,200 platform fee and the value of your gifts + 12%

How to Get Started

Experience Unwrapit in action by booking a demo.

The benefits of Unwrapit, the top corporate gifting company (explained below)

&Open

  • Overview: &Open is a corporate gifting company focused on providing gifts for businesses.
  • Top benefit: &Open has specific use cases for sending gifts to close deals.
  • Pricing: Value of gifts plus a 5% service or shipping fee. 

Butterfly Ethical Gifting

  • Overview: Butterfly Ethical Gifting is a corporate gifting company that makes sustainable, custom gift boxes.
  • Top benefit: Butterfly Ethical Gifting gives back 2% of all revenue to charity.
  • Pricing: Reach out to Butterfly Ethical Gifting for pricing information. 

Fairware

  • Overview: Fairware is a promotional products supplier that allows companies to custom-brand products.
  • Top benefit: Fairware works directly with Patagonia, a brand with a positive reputation due to its high-quality products and social responsibility efforts.
  • Pricing: Pricing depends on the items chosen—reach out to Fairware directly for more information.

Giftagram

  • Overview: Giftagram is a corporate gift platform offering valuable, bespoke products. 
  • Top benefit: Giftagram offers a platform e-gift card that allows the user to pick whatever they’d like out of the catalogue. 
  • Pricing: Giftagram Basic is free, and the two upper tiers (Giftagram + and Giftagram Bespoke) require custom pricing.

Giftbit

  • Overview: Giftbit is a corporate gifting provider that offers over 200 gift card options.
  • Top benefit: The Giftbit platform offers templates so you can quickly modify and send communications to many recipients.
  • Pricing: Free

Giftogram

  • Overview: Giftogram is a corporate gifting platform made for disbursing gift cards or cash payouts.
  • Top benefit: Giftogram is free to start, making it a good choice for small businesses or nonprofits.
  • Pricing: Face value of the price of gift cards or cash payouts.

Giftsenda

  • Overview: Giftsenda is a corporate gifting platform that specializes in delivering gifts to over 200 companies worldwide.
  • Top feature: Giftsenda offers integrated delivery tracking for physical gifts.
  • Pricing: The Gift Campaign plan is free, but the Subscription plan for year-round gifting is $333 per month.

Gifts for Good

  • Overview: Gifts for Good is a corporate gifting platform that focuses on socially-responsible gifting.
  • Top benefit: Gifts for Good offers “In Your Honor” gifting so recipients can donate on behalf of their loved ones.
  • Pricing: Gifts range in price from $25-$500. Reach out to Gifts for Good directly for additional platform pricing information. 

Greetabl

  • Overview: Greetabl is a service that allows companies to create custom gift boxes.
  • Top feature: The Greetabl boxes can be customized with prints, photos, and messages for each recipient.
  • Pricing: Greetabl starts at $10 per box and the price changes depending on what you put in it.

Loop & Tie

  • Overview: Loop & Tie is a corporate gifting company that provides custom items and experiences.
  • Top benefit: Loop & Tie’s collections feature specific themes, such as New Hire, New Parent, or Out of the Office, so recipients can choose gifts that align with their life circumstances.
  • Pricing: Collections range from $10-$1000. The pricing tiers are $0/year, $500/year, $5,000/year, or a higher custom quote for enterprises. 

NeoCurrency

  • Overview: NeoCurrency is a platform that provides rewards for promotions, loyalty programs, and other recognition programs.
  • Top benefit: NeoCurrency offers convenient bulk offers, which is ideal for large companies who aren’t looking for highly-personalized gifts.
  • Pricing: The face value of the purchased cards.

Packed with Purpose

  • Overview: Packed with Purpose is a provider that offers themed gift packages.
  • Top benefit: Packed with Purpose donates proceeds to charities within six different impact areas: women’s empowerment, sustainability and environment, workforce development, health and well-being, and diversity. 
  • Pricing: Gift baskets range from $30-$260.

ReachDesk

  • Overview: Reachdesk is a corporate gifting platform with a marketplace setup.
  • Top benefit: The marketplace setup allows you to see how much of each item is left and access a rotating assortment of unique goods. 
  • Pricing: Contact Reachdesk directly for pricing information. 

Sendoso

  • Overview: Sendoso is a sending management platform that allows companies to ship and measure the return on investment (ROI) of corporate gifts.
  • Top feature: Sendoso’s team offers custom curated packages and one-on-one customer support. 
  • Pricing: Reach out to Sendoso directly for pricing information. 

Snappy

  • Overview: Snappy is a corporate gifting platform catering to enterprises.
  • Top benefit: Snappy is an all-in-one solution, allowing businesses of all sizes to streamline the corporate gifting process at scale.  
  • Pricing: The value of all purchased gifts plus a 15% service fee.

Tango

  • Overview: Tango is a platform that allows employers to send digital rewards to employees.
  • Top benefit: Tango is free to use when sending gift cards, prepaid cards, reward links, and donations, making it an appealing option for businesses with a smaller corporate gifting budget.
  • Pricing: The value of the purchased gifts, plus 25 cents per transaction for each cash payout and delivery fees varying between $1 and $40 for physical card delivery.

Wrapping Up

Now that you know the top providers and essential information about corporate gifting, we can wrap this ultimate guide up like a present! The most important aspect to keep in mind when choosing a corporate gifting company is your recipients’ preferences. If you take those into account and prioritize finding meaningful gifts, your company can make a difference in your own business growth and in the greater community.

Click here to experience the top corporate gifting company, Unwrapit.

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