‘Lunch On Us!’ campaign results in 100% claim rate

In advance of the 2023 holiday season, the ConnectCPA team offered all employees the opportunity to claim a gift, such as lunch or a gift card. With employees located across Canada in cities, towns and rural areas, it was important for all recipients to have a choice of locally redeemable gifts.

Objectives

ConnectCPA was searching for an innovative way to gift employees as part of their company-wide monthly catch up.

The aim was for recipients to claim a gift in advance of the monthly meeting to then be able to enjoy ‘lunch on ConnectCPA’ during/after the meeting.  

Solutions

With employees located across Canada and most working virtually, this was a great solution for the team to enjoy lunch together.

It was imperative that all employees, regardless of location, had a wide variety of gift options to choose from. Unwrapit has no maximum amount of gift options that can be included in a campaign, which was of benefit for this camapign.

A branded, personalized experience was created, including a message from Mike and Lior (ConnectCPA Co-Founders).

The experience was sent in advance of the meeting to allow employees time to decide on their chosen gift option.

Results

With a 100% claim rate, employees were appreciative of the thoughtful gifting experience and curated gift options.  

Some employees enjoyed lunch together (virtually!) whilst others claimed gift cards for local grocery stores, restaurants and shops.  

The personalized message from Mike and Lior, ConnectCPA’s was a good way to communicate thanks for the team’s hard work throughout 2023 and gave the opportunity to wish employees a Happy Holiday season.  

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