Unwrapit

Following a brand refresh earlier this year, the Raptive Team was searching for a gifting solution suitable for recipients across the globe.

With so many recipients across tiers and located globally, it was important for the chosen gifting solution to be easy to implement, flexible, offer a wide range of gifts and be fun for recipients to receive.

Campaign Features

Personalized recipient messaging
No shipping costs/logistics
Brand alignment
Allowing a choice of gift
Fun gifting experience for recipients
Strengthened existing relationship
Saved substantial time across teams

Campaign Deep Dive

Advertisers

Total Recipients: 566
Final Claim Rate: 83%
Region(s): USA
Social Impact: $1440 donated via Charity On Top

Creators

Total Recipients: 3090
Final Claim Rate: 67%
Region(s): USA, Canada, UK, Australia & Global
Social Impact: 3470 Trees Planted, $8575 donated via Charity On Top & Global Giving, CAD$730 donated via CanadaHelps

Enterprise

Total Recipients: 189
Final Claim Rate: 58%
Region(s): USA, Canada, UK, Australia & Global
Social Impact: 500 Trees Planted, $2100 donated via Charity On Top & Global Giving, $100 donated via Kelp Carbon Science Study

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Requirements

Segmented by region (USA, Canada, UK, Australia, Global)

Segmented by account tier and customer type

Branded experience

Wide variety of gift options (including social impact)

Locally redeemable options

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Being able to give region-specific gifts globally led us to our most successful holiday gift campaign yet! With Unwrapit, we recorded our highest rates of holiday gift redemption for each audience, which we believe is due to the many great options presented, including several with social impact. Unwrapit is the solution we've been looking for. We're pleased as punch!

Kristen Waltz

Senior Producer: Gifts & Happiness

Raptive

3,845 recipients in 5 regions unwrapped a digital holiday gift

Campaign Features

Campaign Deep Dive

Unwrap your solution.