Paying it forward to make the world a better place.

How Hyphen embraced Holiday gifting as an opportunity to help the planet.

Objectives

With the goal of using creativity as a force for good, Hyphen approached Holiday Gifting differently in 2022.

They used Unwrapit to run a Hyphen-branded 100% charitable campaign to thank their clients for being part of the Hyphen community.

Hyphen's key objectives were to show appreciation to their clients and involve them in Hyphen's efforts to pay it forward.

Solutions

Hyphen's chosen charity was Environmental Defence, a leading Canadian environmental advocacy organization. Hyphen leveraged Unwrapit's ability to include a 'thank you' form and segment recipients with a $40 stream and $70 stream.

Results

Hyphen's campaign included personalized To/From cards with unique Hyphen branding and a custom holiday image. Recipients were given the choice of 6 Environmental Defence causes.

The campaign's 'Thank You' form generated great engagement by posing two questions: 'What is your favourite holiday food or drink?' and 'What do you enjoy most about collaborating with Hyphen?' This fun addition led to recipient interaction and actionable insights for the Hyphen team.

The Unwrapping experience generated excellent engagement, with 92% of recipients selecting a cause to support. This is a fantastic example of how charitable campaigns can be incredibly successful and impactful.