Hyphen Company

Paying it forward to make the world a better place.

Claim rate
Engagement on optional thank you form
Social impact options

How Hyphen embraced Holiday gifting as an opportunity to help the planet.


With the goal of using creativity as a force for good, Hyphen approached Holiday Gifting differently in 2022.

They used Unwrapit to run a Hyphen-branded 100% charitable campaign to thank their clients for being part of the Hyphen community.

Hyphen's key objectives were to show appreciation to their clients and involve them in Hyphen's efforts to pay it forward.


Hyphen's chosen charity was Environmental Defence, a leading Canadian environmental advocacy organization. Hyphen leveraged Unwrapit's ability to include a 'thank you' form and segment recipients with a $40 stream and $70 stream.


Hyphen's campaign included personalized To/From cards with unique Hyphen branding and a custom holiday image. Recipients were given the choice of 6 Environmental Defence causes.

The campaign's 'Thank You' form generated great engagement by posing two questions: 'What is your favourite holiday food or drink?' and 'What do you enjoy most about collaborating with Hyphen?' This fun addition led to recipient interaction and actionable insights for the Hyphen team.

The Unwrapping experience generated excellent engagement, with 92% of recipients selecting a cause to support. This is a fantastic example of how charitable campaigns can be incredibly successful and impactful.



Our team was excited to partner with Unwrapit for the 2022 holiday season to make donations on our clients' behalf to Environmental Defence as part of our membership in 1% for the Planet. The Unwrapit team made the process of setting up and launching our holiday campaign seamless and stress free.
Tamar Bresler
Client Experience Lead

Unwrap your solution.

Looking for a way to show appreciation while making a significant impact to a charity of your choice?