Published Sep 10, 2024

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Buckland

A consistent gifting experience regardless of location

by

AT A GLANCE

67%

Claim rate

3

countries, 1 campaign

-10,085

Kg CO2 emissions

With customers in the USA, Canada and Mexico, it was imperative for the Buckland team to gift all recipients in a uniform and branded approach.

Campaign Gift Choices

  • Leading Coffee Franchise Gift Card
  • Google Play Gift Card
  • Uber Eats Gift Card
  • GlobalGiving Charitable Gift Card
  • Trees Planted
  • Libro.fm (x1 audiobook of choice)

Impact

  • $295 to GlobalGiving causes
  • 565 Trees Planted in Ontario
  • 300 Trees Planted in California
  • 125 Trees Planted in Mexico

With customers in the USA, Canada and Mexico, it was imperative for the Buckland Team to gift all recipients in a uniform and branded approach.


Objectives

Buckland felt it was important to ensure that all customers received the same gifting experience, regardless of location for this 'Happy Holiday' campaign.

There were multiple elements that Buckland requested be included in the gifting campaign: Buckland-branded, segmented via country, locally-redeemable gifts and including social impact options.

In the past, Buckland had experienced the burden of physical gifting and was keen to explore the possibility of a digital-first campaign.


S
olutions

The Buckland team worked with Unwrapit to create a Holiday campaign for recipients in USA, Canada and Mexico. This campaign was completely customized and all customers experienced the exact same gifting campaign but were offered gifts which were region-specific.


Results

Buckland sent this 'Happy Holidays!' campaign to over 300 customers, located in multiple countries.
This Unwrapping campaign resulted in great engagement, with 67% of recipients claiming a gift. Many recipients of this experience opted for charitable donations via GlobalGiving or the social impact choice via One Tree Planted.

Unwrapit was the solution to our challenge of showing our appreciation to our clients in a meaningful yet sustainable way. Our clients appreciated the opportunity to select the gift that suited them best. The service from the team was excellent and made it an enjoyable process!
Jenny Couse
Jenny Couse
Corporate Marketing Manager
Buckland

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