PopTech

A Full Circle Experience for PopTech 2023 attendees.

59%
Claim Rate
100%
Aligned Gift Options
1
Main Theme: Nuance

Objectives

At the core of its mission, PopTech values the generosity of its community and was interested in a new approach to gifting that departed from traditional swag giveaways.

The PopTech team chose to partner with Unwrapit to share a meaningful gift with participants at the end of the event.

It was important that the gifting experience and gift options be aligned with PopTech’s longstanding commitment to environmental sustainability.

Solutions

Thanks to the partnership with Unwrapit, PopTech attendees had the opportunity to choose from a curated list of hand-picked and relevant gift options.

All gift options were digital, avoiding the need for attendees to pack and transport a physical item. Committing to a 100% digital gift option avoided post-use accumulation in landfills.

The experience was created with the same brand assets used throughout the event, making the process of post-event gifting an instantly recognizable and interactive continuation of the event.

Results

Attendees both enjoyed and appreciated the experience and gift options.

With a claim rate of 59% and a nice spread of gift options claimed, the experience was a definite success and a nice full-circle experience for attendees.

Participant feedback was overwhelmingly positive and the initiative reinforced the awareness-raising commitment that has long been a part of the PopTech annual conference.

Campaign Impact

The campaign resulted in donations and raised awareness for non-profit organizations and book sales for featured authors.

Gift Options

Book or Audiobook versions of:

Donations to:

We were delighted to partner with Unwrapit. Their approach to event gifting is a refreshing departure from the swag bag approach utilized by so many convenings. We were looking for a way to say thank you while protecting the environment and Unwrapit helped us achieve that. We look forward to working together in 2024
Leetha Filderman
President, CEO

Unwrap your solution.

Interested in creating a fun, full-circle moment for your attendees?